The story of Héloïse’s
endless passion.
Our founder, Héloïse Agelou, is a passionate dreamer who believes in love and its power to bring people closer. She has spent years shaping couples’ stories in the most beautiful, truthful way she knows how.
Héloïse Agelou.
A passionate dreamer who believes in love, and in its power to bring people closer together. With years spent shaping couples’ stories in the most beautiful, truthful way, she has come to recognise the small details that make a moment unforgettable — and the objects that carry it.
From the racetracks of the south of France to the charity halls of London, and on to the wedding aisles of riads and English country houses, her path has been one continuous lesson in beauty, courage and intention.
From the racetrack to the ballroom.
Héloïse’s story begins with her passion for racehorses, and a career as a professional jockey in the south of France. After years of competing, she moved to London, where she began organising charity events.
Deeply inspired by riding, the world of horses taught her to face obstacles with courage — and convinced her that no jump is ever too high.
A dream becomes a profession.
Since childhood, Héloïse had dreamed of fairy-tale weddings — of rebel princesses in glittering dresses, of guests in tails and top hats, of bridesmaids perched on impossibly high heels.
One of the most marked encounters of her professional life was, by chance, a lady who came to one of her charity events and asked her to organise her silver wedding anniversary. That woman’s unwavering love for her partner taught Héloïse a lesson she has carried ever since: love, knowing no limit, pushes us toward our greatest capacities. That moment propelled her into the glamorous world of wedding planning — and the start of her brilliant career as a wedding planner.
Love, knowing no limit, pushes us toward our greatest capacities.
An eye, refined.
Over the course of so many weddings, Héloïse refined an eye. By forever searching for the right piece, the light that transforms a room, the material that makes a moment unforgettable, she came to understand a simple thing: beauty cannot be decreed, only chosen. Every object placed on a table, every fabric, every detail tells a story. And her loveliest finds — the ones that made her couples’ eyes light up — deserved to keep on living, long after the big day.
Hello Deco — the logical next step.
From that conviction, Hello Deco was born. No longer a fleeting celebration, but a maison gathering all her favourite finds under one roof. Candles, furniture, ceramics, textiles and objects she has learned to recognise and to love across her years of composing exceptional moments.
With Hello Deco, Héloïse offers a way to inhabit your everyday the way you would prepare an event: with care, with intention, with feeling. Because for her, beauty isn’t reserved for the special days. It is cultivated at home — every day.
Step inside the maison.
Candles, furniture, ceramics, textiles — the pieces Héloïse has gathered and loves. Every one of them chosen, never just stocked.
Browse the Collection